Hey, people once you saw the heading you will be excited to see how we can make money through a podcast?
Is that true, we can make money through a podcast? Lots of questions will be prevailing in your mind.
The answer is YES you can make money through podcasts.
But this process is a little bit lengthy process where you need to put hard work and dedication to it.
7 different strategies that you can make money through a podcast.
1.SPONSORSHIP WITH IN YOUR SHOW:
A little advertisement, Typically, podcasters will setup their show so that they have blocks of time that they allot exclusively for advertisement so, either that the beginning, the middle, or the end and then they sell it to the companies based on the time in which there in the show and how long the advertisement actually is.
Although that’s probably the first one that came in your mind, it’s actually one of the more difficult ones to actually start making money offer because you need a decent-sized audience to actually get companies to be willing to spend a decent amount of money on your show.
Even with that being said that shouldn’t discourage you at all well it may take you some time to get to that level.
Once you do the advertisements in a podcast are extremely valuable and because of that, you can typically charge more for them than other mediums.
So this is because of two major reasons the first one as I mentioned is your shows typically gonna be in some sort of niche.
So what this means is that you know exactly the type of people they’are gonna be listening to your show.
The second thing is the relationship that you build with your audience the intimate nature of podcasts you are literally speaking to your audience for a very long period of time every single weak.
So that creates a very deep bond between you and your audience so that also means that your endorsement goes a very long way so you also wanna make sure that.
if you do throw ads into your episodes you want to make sure that the products are once that you believe in and that can provide value to your audience.
2.SELLING YOUR OWN MERCHANDISE
As you are running the podcast you can monetize your audience by making items related to your brand.
It may be the show name of your podcast or else why not if peoples are a big fan of you means then you can create an item with your name.
How you can monetize your audience?
You can monetize your audience by making a T-shirt design or Phone case design of your podcast show.
Then is that necessary for us to invest money in design making?
The answer is NO you don’t need to invest the money as we have a free website for design making. One of the websites is Teespring.
In my previous blog, I have explained how you can make your own T-shirt Brand online 2020.
So you can follow the steps which I explained in my blog to create a wonderful T-shirt.
3. AFFILIATE MARKETING:
First of all, if you don’t know what is affiliate marketing I have covered on my previous blog go check it and grab some ideas on it.
One of the best websites for affiliate marketing is Amazon, Why because your show needs to run with mic, headphone and some gadgets which are needed for editing your show.
So you can affiliate the amazon product and get a commission for it.
In other words, affiliate marketing is like you create traffic for the newly launched product or already existed product. If people who listen to your podcast and they got interested in buying that product using the affiliate link provided from that website you got. If they buy it you will get a commission from that site.
4. SELL YOUR OWN PRODUCTS:
It is also another way where you can make money with the help of your podcast show. As you have a wide range of audiences you can sell your products it may your written e-books or your free online courses etc….
You can also have training classes where you can train the people on how to do a podcast or something which you already knew with that you can once again advertise your product or course to have more people.
The previous tips were to use affiliate marketing, and I think this one’s even better if you can make it happen because you get to keep all of the revenue.
Whereas in affiliate marketing you’re just keeping a small percentage. so if you can provide value in the form of a product or service and you get to keep all the revenue, that’s a real win-win.
5. BUSINESS APPROACHING:
But it’s actually approaching businesses to host a podcast for them. It’s a growing trend in business across the board, that larger companies are actually having their own podcasts to communicate internally with all of their employees, as well as to boost morale.
So, this is something that you can approach them with that idea and if they like it, you can be the person who runs it all.
Through running you own podcast, you now have experience with interviewing, as well as hosting a podcast, editing a podcast, all of the good stuff.
So if you approach a company and they like the concept, they think it’s a good way to keep their employees engaged, and excited about coming to work.
That could be a great service that you could provide, it may not be from your actual show but it’s a way that you can make money through podcasting.
And because you have been running your own show, you delivered a high quality product, you can then show that to these businesses, show them that you can do the same for them.
If they like the concept you could then start your own whole business that way, strictly from podcasting. So, that’s another way to get creative and make money from the platform.
6. VIDEO SHOW:
You may be thinking what do you mean as a video show. You can do a podcast in two ways as you are a beginner you can use audio show where we have so many apps for it.
One of the is Anchor where you can record your audio and post it on the anchor page which you created. So that your friends and friends of friends will listen to it and give reviews to it
One of the best advantages of using this app is you can reach out to a greater audience or worldwide audience.
Another app you can also use is Spotify for publishing your audio show.
These two are the best platform where you can reach more audience.
Once you get confidence then turn your show an audio experience to a video experience as well. The reason I recommend this is because once you have the video component of your show, you can then post it on video platforms.
YouTube:
Such as YouTube, where you are watching this right now. YouTube is the second-largest search engine in the world and it’s engineered for people to come across your content.
So, by creating the video portion of it, the chance of people finding it increases exponentially. Another huge pro tip here starts with your whole long-form video content and then the best thing you can do is cut that up into little segments that are more consumable and post those out.
As individual videos along with the full long-form video. The reason for this is because YouTube loves when you keep bringing content at the platform. So, you can post one long one and then a bunch of little videos.
Some Of The Highest Earning Podcasts
- The Joe Rogan Experience makes about $800,000 per episode.
7. ACTIVE IN SOCIAL MEDIA PAGES:
It is necessary for us to active in all social media pages like Facebook, Instagram, linked in, etc….
Why do we need to be active?
It is also another way where you get more audience to listen to it post so of the clip of podcast in your page so that you more viewers to your page and you have a healthy audience.
The more people comment on the video the more you maintain a healthy relationship with your audience.
